There is no register a client can look you up in. No licence, no regulator, no public record of who is any good. Whatever reassurance a prospective client gets, they get from your website — which makes it less of a brochure and more of a credential. Sitetik builds it for a fixed monthly fee, writes it with you, and keeps it current as your practice moves.
€0 setup fee · from €49/month excl. VAT · online in 7–14 days
Positioning in a single sentence, expertise on show, first conversation one click away.
Open websiteA solicitor can be looked up. A doctor can be looked up. A coach cannot. The training you did, the supervision you keep, the insurance you carry — if those are not visible and specific on your site, the only honest conclusion a stranger can draw is that they do not know.
An L&D manager needs credentials, references, a rate and someone who can invoice a company. A private client needs to feel safe with you. Written as one undifferentiated page, the site half-convinces both and closes neither.
“Unlock your potential” is not evidence. What a reader wants is the shape of the work — who comes to you, what is usually going on, what is different six sessions later, and how long that takes.
The build is quoted upfront, at exactly the point in a coaching practice when there is least money and least certainty about positioning. So the site gets postponed, or gets made cheaply and then apologised for.
You tell us what you offer — we handle design, copy, technology and support. One dedicated contact, one fixed monthly price, no hidden costs.
Coaching is bought on substance: the niche, the method, the evidence, the person. Signature gives each of those its own properly written page, plus the booking route and the corporate/private split. A coach with one offer and one audience can start on LAUNCH at €49 and move up later — the subscription changes, the site does not have to be rebuilt.
Coaching is not a regulated profession in the UK. There is no licence to buy, no register you must join, no minimum number of training hours anyone enforces. The professional bodies — the ICF, the EMCC, the Association for Coaching — set standards and award credentials, but membership is voluntary and none of them has any authority over a coach who simply never joins. This is not a scandal; it is just the structure of the field. It does have one consequence that shapes your website more than any design decision.
The consequence is that the usual verification route is missing. When someone is given your name, they cannot resolve their doubt anywhere except on your own site. Everything a regulated professional gets for free from a register — that this person exists, trained somewhere real, is accountable to somebody, carries insurance — you have to supply yourself. Which means the credentials block is not an about-page ornament to be tucked away at the bottom. It belongs where the doubt actually occurs, in specific terms: which qualification, from which body, how many hours, who supervises you, what indemnity cover you hold. Specificity is the entire signal here. “Fully qualified and accredited” communicates almost nothing, because it is exactly what someone with nothing would also write.
That matters commercially, not just ethically, because the corporate side of the market screens on precisely these things. HR, L&D and procurement teams routinely treat a recognised credential as a baseline before a conversation happens at all, and UK professional indemnity insurers generally want evidence of accredited training before they will cover you. So the same block that reassures a nervous private client is also the thing that gets you past a procurement filter — as long as it is legible to both, and as long as the corporate reader is not first made to wade through copy written for someone in personal crisis. Two audiences, two routes, from the first screen.
The other thing worth knowing is where the search traffic is not. “Life coach” and “business coach” are contested, expensive terms, and a good share of the people searching them are other coaches and people shopping for coach training. The searches that produce clients are narrower and more situational — a role, a sector, a transition, a format, a city. Those pages barely exist, because most coaching sites are a single homepage trying to be everything at once. One honest page per situation you actually work with will reach someone in the middle of that situation, which is the only moment anyone ever books a coach.
Fixed monthly price. No setup fee. No hidden costs. Domain, hosting, maintenance and changes — always included.
Your digital business card — lean, fast, live in no time.
Multi-page, editorially crafted and easy for customers to find — we write, you grow.
Everything modern customers expect. Login, booking, chat, automation. We build you a platform.
Native app development as an add-on — including store release, updates and marketing.
Clients, candidates and vacancies.
Credibility, calculators and enquiries.
Practice areas and mandate enquiries.
From €49/month excl. VAT on LAUNCH, or €69 on SIGNATURE, which is what most coaches take once there is a programme, an evidence page and two audiences to serve. Design, copy, hosting, domain and every ongoing change are inside that price.
No. Neither. This is worth checking carefully elsewhere, because in this particular niche a monthly price and a separate four-figure design-and-build invoice frequently appear on the same page. With us the build is financed across the subscription — there is nothing to pay before you start.
Stated plainly rather than buried: the minimum term is 12 months, and it renews for a further 12 unless you give 30 days' notice before the end of the term. Cancellation is in writing by email or through your customer area. If you genuinely need month-to-month, another provider suits you better and we will say so rather than sell you something that does not fit.
You do. The domain is registered in your name, and your copy remains yours and can be exported whenever you like. There is no clause holding the site hostage after you leave.
Specifically, and near the top. We write out the actual qualification, the awarding body, the hours where they are meaningful, your supervision arrangement and your indemnity cover. We present what you hold — we do not upgrade the wording, and we do not imply a credential you have not earned. That restraint is the point: a precise, modest credential reads as true, and an inflated one is the first thing a corporate buyer catches.
Yes, but only if it stops pretending they are the same visitor. We give each its own route from the first screen — the corporate path leading to credentials, programme formats, references and a way to raise an invoice; the private path to the method, what a session is actually like, fees and a first conversation. Shared foundation, separate journeys.
Yes. We integrate a booking or a calendar link, Calendly or similar, so the next step is one click instead of an email someone writes tomorrow and then does not.
No, and we would rather say so than take the work and disappoint you. Programme delivery, memberships, video hosting and payments belong in the specialist platforms built for them. We build the website that sells the programme and connect it properly to whatever you already use. If your whole business is a membership product, a platform-first provider is the better call.
Yes, and it is common in coaching. We structure the evidence as situation, work and change — role and sector instead of a name, direction and timeframe instead of anything identifying. Written that way, it often lands harder than a named quote, because a reader recognises their own position in it. Nothing is published without the client's agreement.
We do, from a briefing conversation and whatever you already have. You are not handed an empty template and a deadline. You read it, correct anything that does not sound like you, and we revise — before launch and for as long as you are with us.
Referrals are how coaching mostly travels, and the website's job in that chain is not to find strangers — it is to survive the check that follows the recommendation. A referred client arrives already half-convinced and spends a minute or two looking for a reason not to proceed. That is the visit the site is built for. New enquiries from search are the secondary benefit, not the main one.
Usually 7–14 days. One briefing, then we build, and the first version comes back for your approval inside the first week.
Every industry we build for, what a website actually costs, and whether a subscription beats a one-off build for your situation.
One short briefing is all it takes — we handle the rest. Your new website is live within 7–14 days.
